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By The Bay Marketing LOGO hires

BRAND IDENTITY & CREATIVE DIRECTION
FOR LIFESTYLE BRANDS 

Who Know They're Capable of More

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THIS ISN'T JUST BRANDING.
THIS IS HOW YOU GET CHOSEN.

If your branding is off, your audience will feel it. You could have the best product in the world, but if your visuals and messaging don't reflect your value, people will underestimate you before you've had a chance to speak. 

At By The Bay Marketing, we don’t design for aesthetics alone. Every brand is rooted in strategy — shaping how your business is seen, valued and chosen.

Our clients don’t just get a new brand. They gain a clearer market position and a brand people genuinely connect with.

EXPLORE WHAT YOUR BRAND IS REALLY CAPABLE OF

NEARLY A DECADE OF BRAND STRATEGY EXPERIENCE · TRUSTED BY PREMIUM LIFESTYLE BRANDS INTERNATIONALLY · BASED IN AUSTRALIA, PARTNERING WITH LIFESTYLE CLIENTS WORLDWIDE ·

NEARLY A DECADE OF BRAND STRATEGY EXPERIENCE · TRUSTED BY PREMIUM LIFESTYLE BRANDS INTERNTATIONALLY · BASED IN AUSTRALIA, PARTNERING WITH LIFESTYLE CLIENTS WORLDWIDE ·

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YOU'RE READY for a BRAND that STANDS a CUT ABOVE. 

You're ready to be chosen again & again.

CLEARER. STRONGER. ALIGNED.

Let's build the brand that reflects where you're going.

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STUDIO OFFERS

Most brands don't fail because of bad design. They fail because they were built without a foundation, launched without a system, and left without momentum. Here's how we fix that.

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01

You're putting in the effort but not seeing results. This is where we find out why, and map exactly where to go next.

BEST FOR:

Brands feeling stuck or unclear 

Businesses not seeing results


From $2,500

 

VIEW OFFER

02

Your brand should reflect the level you're operating at, or it costs you. This is where the brand strategy meets visual identity, and everything clicks into place.

BEST FOR:

Businesses ready to elevate

Brands needing a full reset

 

From $5,500

VIEW OFFER

03

Your brand is built. Now it needs to stay alive. A monthly creative partnership that keeps you connected, consistent and moving forward.

BEST FOR:

Established Lifestyle brands

Clients wanting ongoing support

From $2,000/month

VIEW OFFER
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GET CLARITY ON YOUR BRAND DIRECTION

Our Signature Brand Audit gives you clarity on how to create a cohesive brand. It will help you to see what’s working, what’s not, and what direction your business needs to take to resonate with the right audience.

Many brands reach a point where their identity:

Doesn't reflect who they truly are

Is hard to implement consistently

It’s simply not having the impact it should.

Is simply not having the impact it should

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PROJECTS

Each project reflects a strategic shift  from unclear positioning to defined market presence. These brands weren’t just redesigned. They were repositioned.

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STRATEGY COMES FIRST.

Every decision, visual or otherwise, is rooted in a deep understanding of your market, your audience and where you're going. Design without direction becomes lost in the everchanging landscape.

WE BUILD FOR THE LONG TERM. 

Trends fade. We build brands with considered, timeless thinking that holds up as your business grows and your market evolves.

YOUR AUDIENCE IS ALWAYS THE MEASURE.

A brand isn't successful because it looks good. It's successful because it connects with the right people, in the right way, at the right moment.

WHY CHOOSE BY THE BAY MARKETING?

OUR CLIENTS

Every client becomes part of our story.

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TESTIMONALS

“Eva was such an incredible addition to my team. She was easygoing, professional, and truly listened to everything I asked for — nothing ever felt too hard. Not only did she deliver exactly what was needed, she consistently went above and beyond her scope of work.


Working with her felt effortless, and her attention to detail and care for the brand did not go unnoticed. I wouldn’t hesitate for a second to recommend her to anyone looking for a talented and reliable social media and content creator.”

- Tara, Kennedy & Co Interiors

"Eva's assistance in the branding of my business was fantastic. I didn't know where to start, but she made things easy and brought my vision to life." 

- Heather, Hotter than Heaven

"Eva has been fantastic to work with. She has seamlessly taken our socials and marketing to the next level. She is originally creative in her work and provides a highly professional experience." 

- Heather, Palm Valley Spirits

"It was an absolute pleasure working with Eva from By The Bay Marketing. She was able to take my concepts and create a brand that really resonated with my target market and my business. Highly recommend." 

- Rich, Everett Coaching

"Eva and her team have managed our socials for over 2 years now. They’ve been crucial in the development of our brand, putting us on the map through the use of social media, advertising and other marketing tactics. Have appreciated their supported and would highly recommend."

- Elleese, Charlie Bakery

"I had Eva design the branding & flyers for my Carpentry Business. Thanks to her very professional work I managed to get a lot of new leads."

- Paul, Pauli's Carpentry

"Eva brought to life my business idea in the exact way I wanted, she heard my vision created the perfect logo and branding. Definitely recommend By the Bay"

- Codie, The Zen Den

"We’ve really appreciated the support from Eva at By the Bay Marketing as we launched our business. She’s been easy to work with, thoughtful in her advice, and genuinely understands our ethos. Highly recommend."

- Hanna, Loom Optical

"Trident would be lost without Eva's prompt and highly professional attention to our global marketing requirements." 

- David, Trident Insurance Claims

an image of Eva Byrne, founder of By the Bay marketing on the beach in Australia

MEET THE FOUNDER

Eva Byrne is the founder and Creative Director of By The Bay Marketing, a brand strategy and creative studio based in Australia.

 

With nearly a decade of experience and a Master's degree in Media & Communications, she has shaped brands across London, Los Angeles, Singapore and Australia.

 

Eva works with lifestyle brands who are ready for their presence to reflect the level they're actually operating at and to connect with the people they're truly built to serve.

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YOUR BRAND LOOKS GOOD. SO WHY ISN'T IT CONVERTING?

Looking good is the baseline.

Growth comes when your brand doesn't just turn heads, it belongs to the right people. 

That’s the difference direction makes.

By The Bay Founder Eva at beach in torquay, victoria

MEET THE FOUNDER

Eva holds a Master’s degree in Media & Communications and has over seven years of experience in digital marketing, design, and social media strategy. She has collaborated with top international companies in London, Los Angeles, and Singapore, where she refined her skills in building brands, growing communities, and creating content that inspires connection.

The Design Diaries Logo for By The Bay Marketing, black white and gold. Sophisticated beach.

DISCOVER THE DESIGN DIARIES

The Design Diaries by By The Bay Marketing shares expert tips, insights, and updates for coastal and lifestyle brands. Discover strategies, tricks, and advice to elevate your brand and grow your presence online.

READY TO ELEVATE YOUR BUSINESS? 

LET'S GET STARTED.

+61 491 631 230

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